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Showing posts from May, 2017

Creating an Exponential Growth Demand Generation plan for your start-up in 7 easy steps

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'Hockey Stick' Growth at your start-up 



In the USA, Europe, and the UK, there is a dearth of Marketing talent, particularly in red hot Software businesses like Fintech, Networking, Telecommunications and Cyber Security.

By Marketing talent I mean individuals with smarts, training, experience and drive who can take a business to 'the next level'; whether that means faster growth, more sustainable or greater revenue or higher profits. This goes for any start-up from first round venture backed to private equity invested all the way to IPO or Merger and beyond 

You also need to have a Head of Marketing who will take responsibility for success - or failure, and particularly in growth businesses, someone who is not afraid to take some risks
For this reason, Start-ups sometimes tolerate the types of personalities that the HR department of regular Fortune 500's would not accept. There are numerous examples of this in the media but I find the satirical comedy Silicon Valley is …

House of Lords Cocktail Party

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Like Lord Maurice Saatchi, founder of Saatchi & Saatchi and MC Saatchi, I only applied to one University. There are quite a few Universities that are well known to be Second choices. His message on the evening and now the world's shortest poem was 'LSE made me'.




Maurice Saatchi got a first in Economics back when that was a very hard accomplishment and of course He is one of the greatest minds in advertising, author of the Iconic 'Labour isn't working' Campaign that ushered Margaret Thatcher and the Conservative Party into power in 1979





There were some prominent MPs, Peers, Academics and Executives from organisations like JP Morgan, HSBC, Fidelity Investments, Barclays Bank, Goldman Sachs, Bank of America Merrill Lynch, Wells Fargo, BP, PWC and Accenture, at the event, to name a few.