Rudy Parker
B2B SaaS - Marketing Growth, ABM, Revenue, Analytics & AI
Wednesday, August 19, 2026
The President's Problem: Faster Shortlists, Slower Decisions — A Leadership Playbook for AI-Led B2B Buying
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Every company I’ve worked at, and according to research also, most companies, are struggling with the same issues – falling c...
Sunday, July 05, 2026
Credibility Is the Spearhead: What working at fast growing B2B SaaS companies on Enterprise ABM Taught Me About Winning Big Accounts
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In a recent interview, Jeff Bezos, founder and long-time CEO of Amazon, made a point that has stayed with me. Everyone, he said, a...
Sunday, June 28, 2026
The 272-Day Problem*: Why Your B2B Sales Cycle Keeps Getting Longer, and What to Do About It
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Image above, source: Demandbase I’ve spent almost my entire career in b2b sales and marketing, most of it in software. And I am seeing chang...
Monday, May 25, 2026
Cracking the UK Productivity Puzzle
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My family and I just got back from a week in Greece. It’s a beautiful country with wonderful people. But more importantly, almost all that w...
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