Rudy Parker
B2B SaaS - Marketing Growth, ABM, Revenue, Analytics & AI
Saturday, September 19, 2026
B2B Intent-Data Attribution: Driving High ROI Revenue from Insights.
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I trained as a lawyer before I ever worked in marketing, and it shapes how I approach data perhaps even more than what I learnt in my Stati...
Sunday, July 05, 2026
Credibility Is the Spearhead: What working at fast growing B2B SaaS companies on Enterprise ABM Taught Me About Winning Big Accounts
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In a recent interview, Jeff Bezos, founder and long-time CEO of Amazon, made a point that has stayed with me. Everyone, he said, a...
Saturday, January 31, 2026
The Real Edge of Private Equity: Active Ownership
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I’m a big fan of Scandinavian thrillers, especially the original The Girl with the Dragon Tattoo. So when I walked into the auditorium at th...
Monday, September 29, 2025
What You all want to Know About Marketing in 2025: Growth Hacks, Customer Psychology, and ROI.
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Did you know that the average time a LinkedIn ad takes, from first impression to B2B revenue, is 320 days? And 235 from ad engagement. A...
Wednesday, September 10, 2025
AI Max for B2B: Unlock Maximum Growth with AI Search
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AI is radically changing the search landscape. For B2B marketers, this shift presents both a significant challenge and a massive opportunity...
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