Rudy Parker

My life working in technology

Wednesday, April 16, 2025

How to solve the collapse in employee engagement

Prioritising Wellbeing at Work Strategies for a Healthier Workplace Workplace wellbeing is more than just a business buzzword; it’s an urg...

Saturday, March 29, 2025

Should you take an unpaid internship?

Should You Take an Unpaid Internship? A Professional Perspective Unpaid internships are controversial, particularly for students and individ...

Thursday, March 20, 2025

The Secret to Building an Unstoppable Brand Community

Authenticity will be a key driver of loyalty in 2025 . Enterprises that foster true community engagement build deeper relationships, attract...

Saturday, March 15, 2025

How to get started with a micro-influencer program for your company

How to Get Started with a Micro-Influencer Program for Your Company The cost of digital advertising is rising. Competition is intense, pla...

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About Me

Rudy Parker: SaaS Marketing Strategist, Demand Generator, and Growth Enthusiast. In a fast-paced world where technology evolves and industries transform overnight, change remains the only constant. I’ve built my career around this principle. With almost 20 years of experience in SaaS marketing, demand generation, and account-based marketing (ABM), I specialize in helping SaaS companies scale and succeed. From crafting data-driven strategies to creating content that converts, my goal is to deliver measurable, meaningful results. Whether it’s optimizing campaigns for specific industry requirements, or developing strategies that resonate across cultures, adaptability is at the core of my work. My wife, Catherine, is an HR leader, who built her career at Mckinsey, Bain, Deloitte, and Akamai. Outside work, I’m passionate about horseback riding, scuba diving, and skiing. As a British-Dutch citizen and US permanent resident, I thrive in bridging cultures and driving growth at dynamic B2B SaaS companies.

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