Rudy Parker

My life working in technology

Sunday, December 29, 2024

How AI Can Boost Productivity

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The UK is facing a productivity crisis. Over the past decade, the country has struggled with stagnating output, with productivity growth fal...
Saturday, November 23, 2024

Learning from the Jaguar rebrand campaign

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Many marketers, advertisers, auto manufacturers, consumers, and the general public have criticized the Jaguar rebranding campaign. ‘It’s l...
Sunday, October 20, 2024

Marketing Acts, Bad Outcome

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In the heart of a bustling tech startup, they had it all—cutting-edge software, a growing user base, and a hungry team ready to dominate the...
Sunday, September 22, 2024

The Power of Microinfluencer marketing

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              Suppose you look at where the most significant move in influencer marketing has been in the last few years. In that case, cele...
Wednesday, July 03, 2024

Looking for a man in finance? The challenges of B2B Lead targeting

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  Yes, it's an incredibly catchy/cheesy (depending on how you feel about it) song in vogue right now - and no, this article is not about...
Monday, May 20, 2024

B2B Software Marketing into 2026 and beyond...

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CMOs & Founders guide to the latest B2B Marketing trends  I know how busy you are, particularly CMOs and company founders, so I used thi...
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