Rudy Parker

My life working in technology

Sunday, December 29, 2024

How AI Can Boost Productivity

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The UK is facing a productivity crisis. Over the past decade, the country has struggled with stagnating output, with productivity growth fal...
Saturday, November 23, 2024

Learning from the Jaguar rebrand campaign

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Many marketers, advertisers, auto manufacturers, consumers, and the general public have criticized the Jaguar rebranding campaign. ‘It’s l...
Sunday, October 20, 2024

Marketing Acts, Bad Outcome

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In the heart of a bustling tech startup, they had it all—cutting-edge software, a growing user base, and a hungry team ready to dominate the...
Sunday, September 29, 2024

Are you a marketing vampire?

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This is Colin, the energy vampire from the show 'What We Do in the Shadows'. Colin works in an office and drains energy from his cow...
Sunday, September 22, 2024

The Power of Microinfluencer marketing

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              Suppose you look at where the most significant move in influencer marketing has been in the last few years. In that case, cele...
Wednesday, July 03, 2024

Looking for a man in finance? The challenges of B2B Lead targeting

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  Yes, it's an incredibly catchy/cheesy (depending on how you feel about it) song in vogue right now - and no, this article is not about...
Monday, May 20, 2024

B2B Software Marketing into 2025 and beyond...

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CMOs & Founders guide to the latest B2B Marketing trends  I know how busy you are, particularly CMOs and company founders, so I used thi...
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About Me

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Rudy Parker
SaaS Marketing Strategist, Demand Generator, and Growth Enthusiast. In a fast-paced world where technology evolves and industries transform overnight, change remains the only constant. I’ve built my career around this principle. With almost 20 years of experience in SaaS marketing, demand generation, and account-based marketing (ABM), I specialize in helping SaaS companies scale and succeed. From crafting data-driven strategies to creating content that converts, my goal is to deliver measurable, meaningful results. Whether it’s optimizing campaigns for specific industry requirements, or developing strategies that resonate across cultures, adaptability is at the core of my work. My wife, Catherine, is an HR leader, who built her career at Mckinsey, Bain, Deloitte, and Akamai. Outside work, I’m passionate about horseback riding, scuba diving, and skiing. As a British-Dutch citizen and US permanent resident, I thrive in bridging cultures and driving growth at dynamic B2B SaaS companies.
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