Sunday, October 20, 2024

Marketing Acts, Bad Outcome

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In the heart of a bustling tech startup, they had it all—cutting-edge software, a growing user base, and a hungry team ready to dominate the...
Sunday, September 29, 2024

Are you a marketing vampire?

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This is Colin, the energy vampire from the show 'What We Do in the Shadows'. Colin works in an office and drains energy from his cow...
Sunday, September 22, 2024

The Power of Microinfluencer marketing

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              Suppose you look at where the most significant move in influencer marketing has been in the last few years. In that case, cele...
Wednesday, July 03, 2024

Looking for a man in finance? The challenges of B2B Lead targeting

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  Yes, it's an incredibly catchy/cheesy (depending on how you feel about it) song in vogue right now - and no, this article is not about...
Monday, May 20, 2024

B2B Software Marketing into 2025 and beyond...

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CMOs & Founders guide to the latest B2B Marketing trends  I know how busy you are, particularly CMOs and company founders, so I used thi...
Thursday, May 02, 2024

ABM & Sunk Cost Fallacy: A Billion Dollar Blunder or Comedy of Errors?

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Recently, a hiring manager contacted me about a job I'd applied for, which she said I was perfect for. It looked like an excellent fit t...
Sunday, April 21, 2024

Escaping the black hole of b2b Marketing: Identifying & enticing new customers

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I can't believe it - in my last marketing campaign, I broke my own rules. I fell into a plethora of cognitive biases. I know this stuff ...