Rudy Parker
My life working in technology
Sunday, October 20, 2024
Marketing Acts, Bad Outcome
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In the heart of a bustling tech startup, they had it all—cutting-edge software, a growing user base, and a hungry team ready to dominate the...
Sunday, September 22, 2024
The Power of Microinfluencer marketing
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Suppose you look at where the most significant move in influencer marketing has been in the last few years. In that case, cele...
Wednesday, July 03, 2024
Looking for a man in finance? The challenges of B2B Lead targeting
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Yes, it's an incredibly catchy/cheesy (depending on how you feel about it) song in vogue right now - and no, this article is not about...
Monday, May 20, 2024
B2B Software Marketing into 2026 and beyond...
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CMOs & Founders guide to the latest B2B Marketing trends I know how busy you are, particularly CMOs and company founders, so I used thi...
Thursday, May 02, 2024
ABM & Sunk Cost Fallacy: A Billion Dollar Blunder or Comedy of Errors?
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Recently, a hiring manager contacted me about a job I'd applied for, which she said I was perfect for. It looked like an excellent fit t...
Sunday, April 21, 2024
Escaping the black hole of b2b Marketing: Identifying & enticing new customers
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I can't believe it - in my last marketing campaign, I broke my own rules. I fell into a plethora of cognitive biases. I know this stuff ...
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