Rudy Parker

My life working in technology

Thursday, May 02, 2024

ABM & Sunk Cost Fallacy: A Billion Dollar Blunder or Comedy of Errors?

Recently, a hiring manager contacted me about a job I'd applied for, which she said I was perfect for. It looked like an excellent fit t...

Sunday, April 21, 2024

Escaping the black hole of b2b Marketing: Identifying & enticing new customers

I can't believe it - in my last marketing campaign, I broke my own rules. I fell into a plethora of cognitive biases. I know this stuff ...

Sunday, March 03, 2024

How to create a culture that scales with your company

There are successful companies with good cultures and successful companies with terrible cultures. I've read the excellent Elon Musk and...

Sunday, February 25, 2024

My marketing career learning curve

I have many professional friends: Doctors, Lawyers, Accountants, Psychiatrists, Investment bankers, and University Professors. They don'...

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About Me

Rudy Parker: SaaS Marketing Strategist, Demand Generator, and Growth Enthusiast. In a fast-paced world where technology evolves and industries transform overnight, change remains the only constant. I’ve built my career around this principle. With almost 20 years of experience in SaaS marketing, demand generation, and account-based marketing (ABM), I specialize in helping SaaS companies scale and succeed. From crafting data-driven strategies to creating content that converts, my goal is to deliver measurable, meaningful results. Whether it’s optimizing campaigns for specific industry requirements, or developing strategies that resonate across cultures, adaptability is at the core of my work. My wife, Catherine, is an HR leader, who built her career at Mckinsey, Bain, Deloitte, and Akamai. Outside work, I’m passionate about horseback riding, scuba diving, and skiing. As a British-Dutch citizen and US permanent resident, I thrive in bridging cultures and driving growth at dynamic B2B SaaS companies.

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