Sunday, February 25, 2024

My marketing career learning curve

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I have many professional friends: Doctors, Lawyers, Accountants, Psychiatrists, Investment bankers, and University Professors. They don'...
Saturday, February 17, 2024

The Politics of Performing

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' All the world's a stage, And all the men and women merely players ', This week, my father surprised me by suggesting we go to ...
Friday, December 22, 2023

Four great founders who are also amazing marketers

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In my fifteen years working for tech startups, one area that I've seen some founders do exceptionally well and others do abysmally badly...
Sunday, October 08, 2023

Are your 'loyal employees' lying to you?

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According to People Management , 60% of employees are actively looking for work. Let that number sink in.  How about in your company? Fran...
Saturday, August 19, 2023

What is marketing strategy?

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Marketing strategy comes up regularly as a topic at B2B Startups. However, often it is confused with operational effectiveness.  Operational...
Saturday, April 22, 2023

What 'Dr Bob' taught me about Marketing for startups

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One of my closest friends is a Doctor, someone I often visit for advice. He also has a medical PhD from one of the world's pre-eminent m...
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Tuesday, April 18, 2023

The most common marketing analytics mistakes (and how to avoid them)

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When you've been around the b2b marketing block as long as I have, you start to spot common errors in marketing analytics. I am fortunat...