Friday, December 22, 2023

Four great founders who are also amazing marketers

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In my fifteen years working for tech startups, one area that I've seen some founders do exceptionally well and others do abysmally badly...
Sunday, October 08, 2023

Are your 'loyal employees' lying to you?

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According to People Management , 60% of employees are actively looking for work. Let that number sink in.  How about in your company? Fran...
Saturday, August 19, 2023

What is marketing strategy?

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Marketing strategy comes up regularly as a topic at B2B Startups. However, often it is confused with operational effectiveness.  Operational...
Friday, March 10, 2023

How to be happy - countries, companies, employees & people

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One in six employees is suffering from mental health problems.   I have been interested in health and wellbeing, both at an academic & p...
Thursday, December 01, 2022

How to drive more quality traffic to your B2B Website

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During my career, I've worked with many businesses that have had a variety of marketing challenges: How to drive more traffic to their W...
Saturday, October 01, 2022

The Future of Software Innovation: IDC DevOps '22 event in London

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IDC DevOps UK 2022 is one of the leading Software testing events in the UK. Digital marketing is still my main area of expertise. However, t...
Saturday, April 02, 2022

What high performing sales & marketing teams do differently (and what you can learn from them)

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Running out of ideas on how to create more sales at your company? Do you think you know everything about B2B sales and marketing already? Ev...
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