Friday, December 22, 2023

Four great founders who are also amazing marketers

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In my fifteen years working for tech startups, one area that I've seen some founders do exceptionally well and others do abysmally badly...
Sunday, October 08, 2023

Are your 'loyal employees' lying to you?

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According to People Management , 60% of employees are actively looking for work. Let that number sink in.  How about in your company? Fran...
Saturday, August 19, 2023

What is marketing strategy?

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Marketing strategy comes up regularly as a topic at B2B Startups. However, often it is confused with operational effectiveness.  Operational...
Saturday, April 22, 2023

What 'Dr Bob' taught me about Marketing for startups

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One of my closest friends is a Doctor, someone I often visit for advice. He also has a medical PhD from one of the world's pre-eminent m...
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Tuesday, April 18, 2023

The most common marketing analytics mistakes (and how to avoid them)

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When you've been around the b2b marketing block as long as I have, you start to spot common errors in marketing analytics. I am fortunat...
Friday, March 10, 2023

How to be happy - countries, companies, employees & people

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One in six employees is suffering from mental health problems.   I have been interested in health and wellbeing, both at an academic & p...
Thursday, December 01, 2022

How to drive more quality traffic to your B2B Website

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During my career, I've worked with many businesses that have had a variety of marketing challenges: How to drive more traffic to their W...