Sunday, October 08, 2023

Are your 'loyal employees' lying to you?

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According to People Management , 60% of employees are actively looking for work. Let that number sink in.  How about in your company? Fran...
Saturday, August 19, 2023

What is marketing strategy?

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Marketing strategy comes up regularly as a topic at B2B Startups. However, often it is confused with operational effectiveness.  Operational...
Saturday, April 22, 2023

What 'Dr Bob' taught me about Marketing for startups

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One of my closest friends is a Doctor, someone I often visit for advice. He also has a medical PhD from one of the world's pre-eminent m...
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Tuesday, April 18, 2023

The most common marketing analytics mistakes (and how to avoid them)

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When you've been around the b2b marketing block as long as I have, you start to spot common errors in marketing analytics. I am fortunat...
Friday, March 10, 2023

How to be happy - countries, companies, employees & people

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One in six employees is suffering from mental health problems.   I have been interested in health and wellbeing, both at an academic & p...
Thursday, December 01, 2022

How to drive more quality traffic to your B2B Website

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During my career, I've worked with many businesses that have had a variety of marketing challenges: How to drive more traffic to their W...
Saturday, October 01, 2022

The Future of Software Innovation: IDC DevOps '22 event in London

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IDC DevOps UK 2022 is one of the leading Software testing events in the UK. Digital marketing is still my main area of expertise. However, t...