Rudy Parker

My life working in technology

Saturday, April 02, 2022

What high performing sales & marketing teams do differently (and what you can learn from them)

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Running out of ideas on how to create more sales at your company? Do you think you know everything about B2B sales and marketing already? Ev...
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Friday, October 08, 2021

Marc De Jersey, ABC News reporter, Memorial Dinner

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I came up with the idea of having a dinner to celebrate the life of my close friend Marc. One of his greatest pleasures in life was having a...
Wednesday, July 14, 2021

Why aren’t Millennials and Gen Z’s watching TV commercials anymore?

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  Have you ever wondered why the viewership of your TV ads is declining? Consider updating your advertising strategy. Here are five reasons ...
Saturday, May 29, 2021

The office after Covid: Expectations v reality

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Most of my colleagues and friends have been avidly reading and speculating about what the world of work will look like in 2021 and beyond. C...
Sunday, February 14, 2021

Which CRM & Marketing Automation software will work best for your company?

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Our Company had serious Marketing. Automation problems. I had just started as Marketing Operations Manager at a st artup that was expandin...
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About Me

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Rudy Parker
SaaS Marketing Strategist, Demand Generator, and Growth Enthusiast. In a fast-paced world where technology evolves and industries transform overnight, change remains the only constant. I’ve built my career around this principle. With almost 20 years of experience in SaaS marketing, demand generation, and account-based marketing (ABM), I specialize in helping SaaS companies scale and succeed. From crafting data-driven strategies to creating content that converts, my goal is to deliver measurable, meaningful results. Whether it’s optimizing campaigns for specific industry requirements, or developing strategies that resonate across cultures, adaptability is at the core of my work. My wife, Catherine, is an HR leader, who built her career at Mckinsey, Bain, Deloitte, and Akamai. Outside work, I’m passionate about horseback riding, scuba diving, and skiing. As a British-Dutch citizen and US permanent resident, I thrive in bridging cultures and driving growth at dynamic B2B SaaS companies.
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