Rudy Parker

My life working in technology

Wednesday, July 14, 2021

Why aren’t Millennials and Gen Z’s watching TV commercials anymore?

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  Have you ever wondered why the viewership of your TV ads is declining? Consider updating your advertising strategy. Here are five reasons ...
Saturday, May 29, 2021

The office after Covid: Expectations v reality

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Most of my colleagues and friends have been avidly reading and speculating about what the world of work will look like in 2021 and beyond. C...
Sunday, February 14, 2021

Which CRM & Marketing Automation software will work best for your company?

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Our Company had serious Marketing. Automation problems. I had just started as Marketing Operations Manager at a st artup that was expandin...
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Thursday, November 12, 2020

How are you doing working from home?

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Anyone who's read my blog will know I'm a data nerd. I'm extremely grateful to all the business professionals in my network who ...
Sunday, July 26, 2020

Want to invest in High-tech & Cybersecurity?

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                        Start trading on eToro now. Make thousands of pounds a month on a small investment, just like I have. No long hours....
Sunday, July 19, 2020

Dummies Guide to Office 365, Cybersecurity investment guide, Gartner report on cool cybervendors, & more

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You will find my June 2020 investment guide below. It outlines my investment philosophy: Investing only in businesses that I have worked in ...
Wednesday, July 01, 2020

Sir Ronald Cohen, founder of UK's largest Venture Capital Company, at Oxford University.

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Apax Venture Capital,  $51 Billion in assets. I was lucky to get an invite to this exclusive video call from Exeter College, Oxford Universi...
Sunday, June 14, 2020

Video spikes during sporting events - Velocix can help your network

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Video traffic peaks during sports events Viewing spikes during big sports games like the NFL and The World cup can reduce video quality. Hyb...
Saturday, June 06, 2020

10 Stock Picks in the Covid-19 Crisis

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My first experience of investing in the stock market was terrible. Back when I was young and naive, I got a lump sum after my brother decide...
Tuesday, May 19, 2020

Five things to think of when you're moving country for work or study

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MBA Class of 2008 dinner Boston, MA, USA The first big move I made for my career was in 2005, when I decided to take two years out to study ...
Tuesday, February 04, 2020

Can we be happier?

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'Did you know the time of the week that the average British worker is most miserable? When He's meeting with his manager!' A...
Sunday, February 02, 2020

Six reasons why long-term productivity growth has flatlined in the UK .

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                                       One business issue that keeps resurfacing here in the UK is that of productivity. The big question ...
Tuesday, November 19, 2019

Bela Hatvany, Harvard MBA, inventor of the touch-screen, talks about keeping his investors and employees happy.

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  Successful business founder and investor, inventor of the touch screen, Bela Hatvany, talks about founding your own business. Af...
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About Me

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Rudy Parker
SaaS Marketing Strategist, Demand Generator, and Growth Enthusiast. In a fast-paced world where technology evolves and industries transform overnight, change remains the only constant. I’ve built my career around this principle. With almost 20 years of experience in SaaS marketing, demand generation, and account-based marketing (ABM), I specialize in helping SaaS companies scale and succeed. From crafting data-driven strategies to creating content that converts, my goal is to deliver measurable, meaningful results. Whether it’s optimizing campaigns for specific industry requirements, or developing strategies that resonate across cultures, adaptability is at the core of my work. My wife, Catherine, is an HR leader, who built her career at Mckinsey, Bain, Deloitte, and Akamai. Outside work, I’m passionate about horseback riding, scuba diving, and skiing. As a British-Dutch citizen and US permanent resident, I thrive in bridging cultures and driving growth at dynamic B2B SaaS companies.
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