Rudy Parker

My life working in technology

Tuesday, May 19, 2020

Five things to think of when you're moving country for work or study

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MBA Class of 2008 dinner Boston, MA, USA The first big move I made for my career was in 2005, when I decided to take two years out to study ...
Tuesday, February 04, 2020

Can we be happier?

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'Did you know the time of the week that the average British worker is most miserable? When He's meeting with his manager!' A...
Sunday, February 02, 2020

Six reasons why long-term productivity growth has flatlined in the UK .

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                                       One business issue that keeps resurfacing here in the UK is that of productivity. The big question ...
Tuesday, November 19, 2019

Bela Hatvany, Harvard MBA, inventor of the touch-screen, talks about keeping his investors and employees happy.

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  Successful business founder and investor, inventor of the touch screen, Bela Hatvany, talks about founding your own business. Af...
Monday, November 11, 2019

Four reasons you should be allowed to work from home.

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A long time ago, I had a boss who insisted that we always meet up in craft beer pubs even though two of the marketing team were non-dr...
Saturday, November 02, 2019

Social media has turned the world upside down - How have marketers responded?

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The Doors is my favourite 'old-skool' rock group. Their lead singer,  Jim Morrison , graduated from the prestigious UCLA Film ...
Sunday, September 22, 2019

Google CFO says sponsorship was the key to her success

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I've always admired powerful and accomplished women. So I was excited to go along to see Dame Minoche Shafik , Director of th...
Monday, September 09, 2019

What does it take to become a successful entrepreneur?

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The most successful start-up I ever worked for was founded by a guy who was brought up in a village in the Indian Himalayas. He is now the...
4 comments:
Thursday, September 05, 2019

What's the most important leadership skill?

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What skills does a leader need? The top leadership skill listed on LinkedIn is persuasiveness, which is closely aligned with Charisma. See J...
1 comment:
Thursday, May 30, 2019

Why Culture eats strategy for breakfast

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That phrase was first uttered by Mark Fields, CEO of Ford Motors and then popularised by the management guru Peter Drucker.  This state...
Wednesday, April 24, 2019

Arup Breakfast events - Six rules of Event Management

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Working smarter, not harder They told me they'd tried it before, and it'd been a flop. However, I was confident my firs...
9 comments:
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About Me

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Rudy Parker
SaaS Marketing Strategist, Demand Generator, and Growth Enthusiast. In a fast-paced world where technology evolves and industries transform overnight, change remains the only constant. I’ve built my career around this principle. With almost 20 years of experience in SaaS marketing, demand generation, and account-based marketing (ABM), I specialize in helping SaaS companies scale and succeed. From crafting data-driven strategies to creating content that converts, my goal is to deliver measurable, meaningful results. Whether it’s optimizing campaigns for specific industry requirements, or developing strategies that resonate across cultures, adaptability is at the core of my work. My wife, Catherine, is an HR leader, who built her career at Mckinsey, Bain, Deloitte, and Akamai. Outside work, I’m passionate about horseback riding, scuba diving, and skiing. As a British-Dutch citizen and US permanent resident, I thrive in bridging cultures and driving growth at dynamic B2B SaaS companies.
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