Rudy Parker

B2B SaaS - Marketing Growth, ABM, Revenue, Analytics & AI

Sunday, September 22, 2019

Google CFO says sponsorship was the key to her success

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I've always admired powerful and accomplished women. So I was excited to go along to see Dame Minoche Shafik , Director of th...
Monday, September 09, 2019

What does it take to become a successful entrepreneur?

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The most successful start-up I ever worked for was founded by a guy who was brought up in a village in the Indian Himalayas. He is now the...
3 comments:
Thursday, September 05, 2019

What's the most important leadership skill?

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What skills does a leader need? The top leadership skill listed on LinkedIn is persuasiveness, which is closely aligned with Charisma. See J...
1 comment:
Thursday, May 30, 2019

Why Culture eats strategy for breakfast

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That phrase was first uttered by Mark Fields, CEO of Ford Motors and then popularised by the management guru Peter Drucker.  This state...
Sunday, March 31, 2019

Marketing Strategy with the Hyatt Hotels branding lead

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Henny Frazer , Ex-Director of Brands EMEA & APAC, Hyatt Hotels (second from left). One of my pleasures is meeting up with an old...
3 comments:
Saturday, February 23, 2019

Business lessons from Boston's biggest real-estate Mogul

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One of the high-points of the ten years I lived in the US, was going to John Hynes the third's 50th birthday. It was in Chatham , a...
Monday, December 24, 2018

Marketing - Learning to skate before you play Ice Hockey

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 My University, Northeastern, below,  wins 'the Beanpot.'   2018, 'The Beanpot' is a favorite tradition in Boston, Massa...
Friday, October 19, 2018

The 'Five Eyes' Secret Service Conference in Australia

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                    The Five Eyes , often abbreviated as FVEY , is an anglophone intelligence alliance comprising Australia, Canada, New Zea...
Saturday, September 01, 2018

How the Financial Crash of 2008 could repeat itself

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Professor Adam Tooze talked to a packed audience at the LSE: ' Each time a crisis is solved, it returns with a vengeance. If you look a...
Sunday, July 29, 2018

How I learnt to use Digital Marketing

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My first experience of digital marketing at a start-up was in fintech in Cambridge, Massachusetts, USA, in 2009. We had a free stock trad...
6 comments:
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