Monday, December 24, 2018

Marketing - Learning to skate before you play Ice Hockey

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 My University, Northeastern, below,  wins 'the Beanpot.'   2018, 'The Beanpot' is a favorite tradition in Boston, Massa...
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Friday, October 19, 2018

The 'Five Eyes' Secret Service Conference in Australia

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                    The Five Eyes , often abbreviated as FVEY , is an anglophone intelligence alliance comprising Australia, Canada, New Zea...
Saturday, September 01, 2018

How the Financial Crash of 2008 could repeat itself

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Professor Adam Tooze talked to a packed audience at the LSE: ' Each time a crisis is solved, it returns with a vengeance. If you look a...
Sunday, July 29, 2018

How I learnt to use Digital Marketing

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My first experience of digital Marketing working at a start-up was in Fintech, in Cambridge, Massachusetts, USA, in 2009. We had a fr...
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Friday, June 15, 2018

GDPR - LSE Lawyers round table discussion on Privacy and Data Protection

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On the 25th of May 2018, the General Data Protection Regulation (GDPR) came into force. This regulation changes how big digital ...
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Thursday, May 17, 2018

Our highlights from Salesforce at the 'Trailblazers' Conference

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Bella at Salesforce I've worked with many Marketing Email Marketing and CRM tools, from Microsoft Dynamics and Click Dimensions...
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Saturday, May 05, 2018

Financial Management for start-ups

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Most founders of start-ups want to end up in one of two places; Becoming a public company (by having it’s IPO) or being acquired b...
Tuesday, March 27, 2018

Enterprise level marketing for your start-up, with Salesforce's Pardot

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Tommie O'Brien (pictured below, right) at Salesforce, kicked off the presentation at the Shangri La Hotel on the 34th floor of th...
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Thursday, January 11, 2018

Moonshot thinking to unleash innovation

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Before you say, yeah, right, but moonshot thinking is a waste of time, take a look at this slide below. While moonshot thinking onl...
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