Rudy Parker

My life working in technology

Friday, October 19, 2018

The 'Five Eyes' Secret Service Conference in Australia

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                    The Five Eyes , often abbreviated as FVEY , is an anglophone intelligence alliance comprising Australia, Canada, New Zea...
Saturday, September 01, 2018

How the Financial Crash of 2008 could repeat itself

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Professor Adam Tooze talked to a packed audience at the LSE: ' Each time a crisis is solved, it returns with a vengeance. If you look a...
Sunday, July 29, 2018

How I learnt to use Digital Marketing

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My first experience of digital Marketing working at a start-up was in Fintech, in Cambridge, Massachusetts, USA, in 2009. We had a fr...
8 comments:
Friday, June 15, 2018

GDPR - LSE Lawyers round table discussion on Privacy and Data Protection

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On the 25th of May 2018, the General Data Protection Regulation (GDPR) came into force. This regulation changes how big digital ...
1 comment:
Thursday, May 17, 2018

Our highlights from Salesforce at the 'Trailblazers' Conference

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Bella at Salesforce I've worked with many Marketing Email Marketing and CRM tools, from Microsoft Dynamics and Click Dimensions...
2 comments:
Saturday, May 05, 2018

Financial Management for start-ups

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Most founders of start-ups want to end up in one of two places; Becoming a public company (by having its IPO) or being acquired by ano...
Tuesday, March 27, 2018

Enterprise level marketing for your start-up, with Salesforce's Pardot

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Tommie O'Brien (pictured below, right) at Salesforce, kicked off the presentation at the Shangri La Hotel on the 34th floor of th...
3 comments:
Thursday, January 11, 2018

Moonshot thinking to unleash innovation

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Before you say, yeah, right, but moonshot thinking is a waste of time, take a look at this slide below. While moonshot thinking onl...
2 comments:
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About Me

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Rudy Parker
SaaS Marketing Strategist, Demand Generator, and Growth Enthusiast. In a fast-paced world where technology evolves and industries transform overnight, change remains the only constant. I’ve built my career around this principle. With almost 20 years of experience in SaaS marketing, demand generation, and account-based marketing (ABM), I specialize in helping SaaS companies scale and succeed. From crafting data-driven strategies to creating content that converts, my goal is to deliver measurable, meaningful results. Whether it’s optimizing campaigns for specific industry requirements, or developing strategies that resonate across cultures, adaptability is at the core of my work. My wife, Catherine, is an HR leader, who built her career at Mckinsey, Bain, Deloitte, and Akamai. Outside work, I’m passionate about horseback riding, scuba diving, and skiing. As a British-Dutch citizen and US permanent resident, I thrive in bridging cultures and driving growth at dynamic B2B SaaS companies.
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