Saturday, September 01, 2018

How the Financial Crash of 2008 could repeat itself

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Professor Adam Tooze talked to a packed audience at the LSE: ' Each time a crisis is solved, it returns with a vengeance. If you look a...
Sunday, July 29, 2018

How I learnt to use Digital Marketing

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My first experience of digital Marketing working at a start-up was in Fintech, in Cambridge, Massachusetts, USA, in 2009. We had a fr...
3 comments:
Friday, June 15, 2018

GDPR - LSE Lawyers round table discussion on Privacy and Data Protection

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On the 25th of May 2018, the General Data Protection Regulation (GDPR) came into force. This regulation changes how big digital ...
1 comment:
Thursday, May 17, 2018

Our highlights from Salesforce at the 'Trailblazers' Conference

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Bella at Salesforce I've worked with many Marketing Email Marketing and CRM tools, from Microsoft Dynamics and Click Dimensions...
2 comments:
Saturday, May 05, 2018

Financial Management for start-ups

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Most founders of start-ups want to end up in one of two places; Becoming a public company (by having it’s IPO) or being acquired b...
Tuesday, March 27, 2018

Enterprise level marketing for your start-up, with Salesforce's Pardot

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Tommie O'Brien (pictured below, right) at Salesforce, kicked off the presentation at the Shangri La Hotel on the 34th floor of th...
3 comments:
Thursday, January 11, 2018

Moonshot thinking to unleash innovation

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Before you say, yeah, right, but moonshot thinking is a waste of time, take a look at this slide below. While moonshot thinking onl...
2 comments:
Sunday, December 10, 2017

Should Telcos be getting a bigger bite of the digital economy ‘Pie’?

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The big issue in the Telecommunications industry right now is declining margins. The past several years have been tough for telcos. T...
Tuesday, September 26, 2017

The Adobe Global Marketing Conference

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Having fun at the Adobe Marketing Conference, with the AMEX digital Marketing Team Watching Vampire Weekend play at the Adob...