Rudy Parker

My life working in technology

Thursday, January 11, 2018

Moonshot thinking to unleash innovation

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Before you say, yeah, right, but moonshot thinking is a waste of time, take a look at this slide below. While moonshot thinking onl...
2 comments:
Sunday, December 10, 2017

Should Telcos be getting a bigger bite of the digital economy ‘Pie’?

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The big issue in the Telecommunications industry right now is declining margins. The past several years have been tough for telcos. T...
Tuesday, September 26, 2017

The Adobe Global Marketing Conference

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Having fun at the Adobe Marketing Conference, with the AMEX digital Marketing Team Watching Vampire Weekend play at the Adob...
Saturday, May 27, 2017

Creating Sales Growth at your VC backed tech start-up

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I have now been part of the Marketing teams of several start-ups that have proliferated and achieved phenomenal success, includ...
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Wednesday, May 10, 2017

House of Lords Cocktail Party

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My friend and Law School classmate, Joanna Mcdwyer , formerly Head of government affairs at HSBC Bank, who is now Development Director at Ne...
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Thursday, December 22, 2016

Head of Linkedin UK about 'Coming out' at work

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Joshua Graff, Linkedin’s UK Country Manager I often attend events at my college, LSE, and sometimes bring colleagues or friends al...
Tuesday, October 11, 2016

The Euro: How a Common Currency Threatens the Future of Europe

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The Euro: How a Common Currency Threatens the Future of Europe by Joseph E. Stiglitz My rating: 4 of 5 stars I went to see Profes...
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Saturday, May 07, 2016

The Economics of Persistent Slumps

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This week I went with a friend to the Philips lecture  at The London School of Economics and Political Science (LSE) with Professor Rob...
Wednesday, April 06, 2016

Has Venture Capital finally arrived in Europe?

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Now that I'm back in London after 10 years working in the USA, it's fortuitous that my office at Zscaler is a stone's throw awa...
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About Me

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Rudy Parker
SaaS Marketing Strategist, Demand Generator, and Growth Enthusiast. In a fast-paced world where technology evolves and industries transform overnight, change remains the only constant. I’ve built my career around this principle. With almost 20 years of experience in SaaS marketing, demand generation, and account-based marketing (ABM), I specialize in helping SaaS companies scale and succeed. From crafting data-driven strategies to creating content that converts, my goal is to deliver measurable, meaningful results. Whether it’s optimizing campaigns for specific industry requirements, or developing strategies that resonate across cultures, adaptability is at the core of my work. My wife, Catherine, is an HR leader, who built her career at Mckinsey, Bain, Deloitte, and Akamai. Outside work, I’m passionate about horseback riding, scuba diving, and skiing. As a British-Dutch citizen and US permanent resident, I thrive in bridging cultures and driving growth at dynamic B2B SaaS companies.
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