Sunday, June 14, 2020
Video spikes during sporting events - Velocix can help your network
Saturday, June 06, 2020
10 Stock Picks in the Covid-19 Crisis
Tuesday, May 19, 2020
Five things to think of when you're moving country for work or study
Boston, MA, USA
The first big move I made for my career was in 2005 when I decided to take two years out, to study for a full-time MBA in the USA. I hoped to work in the USA for a few years afterwards and get some good experience there.
I got a scholarship and a part-time job in the Marketing Department at Northeastern University - Office of Corporate Programs. So that also helped financially.
Returning from Boston to move back to London, 10 years later (2015), was a far bigger and more complicated affair. I was now married, with a 6-year-old son, with disabilities (ADHD and Dyspraxia) and a 9-year-old daughter.
My wife, Catherine, born and raised in Worcester, Massachusetts, had always wanted to live in the UK. She was running College recruiting at her company, Akamai, in 2015, when she was offered the chance to go to London, to run EMEA recruiting there, managing a team of twenty-five recruiters.
I found a great job too, setting up Lead generation in the UK and Europe, for a little-known Cybersecurity start-up called Zscaler, founded in 2008. It has since had an IPO and is now valued at twenty-three billion US dollars on The NASDAQ.
This brings me to my next point:
It required me to complete a lot of complicated paperwork. Further down the road, when I finally got my US Permanent resident card ('Green Card'), it was even more problematic. There were so many hoops to jump through that I eventually had to hire an Immigration lawyer at considerable expense to expedite it.
Equally important, though not as hard; after two years of living in the country, I had to pass my US driving license - many years after passing my British driving test. Ironically I passed my UK driver's license the first time. But for my US one, I had to take it twice!
For example, the last winter I was in Boston, in 2015, over 14 feet (4 meters) of snow fell in the city. In the summer, you need air conditioning in your apartment. It gets up to 40 degrees centigrade.
3. Get help: Make sure you employ all the services you can. For this, we used a corporate relocation company to manage our move. Moreover, we used an army of staff, from childcare professionals to cleaners.
Corporate relocations have experienced a paradigm shift in the last fifty years. In the twentieth century, the husband usually worked, and the wife, who did not, would manage a lot of the move.
Today, more often than not, you are dealing with 2 parents, who both have to manage demanding jobs. Consequently, anything that will save you time is an absolute necessity.
5. The importance of having flexible work. There is no way We would have managed this move so effectively without remote working.
I had two weeks of training in Austen, Texas, and I travelled back to Europe several times to run conferences there. Just after the move, I had to go from England to a Sales kick-off in Las Vegas.
During this time, I was partially renovating and selling our house. We were unhappy with our real estate agent, so we had to switch agents mid-way.
Throughout this, Zscaler allowed me to work remotely for the UK office, from Boston, USA, for almost four months. Zscaler's and Akamai's flexibility made a big difference to Catherine and me.
Tuesday, February 04, 2020
Can we be happier?
Below: Dame Minouche Shafik and Professor Lord Layard
Then Lord Layard talked about how society seemed to be getting less happy. This is confirmed by looking at life expectancy, which is now going down for the first time in recorded memory in the USA and to some extent in the UK. I believe that Coronavirus will accelerate this trend.
Professor Lord Layard mentioned that the best way to determine an old person's life expectancy is not their doctor's 'physical' exam, but simply asking the patient 'are you happy?'.
Lucas was the smartest pupil at my school - he got the second-highest first-class degree in his year, studying Politics. Philosophy. Economics at Oxford (this was back in the days when very few students attained a first-class degree). Then he took a PhD at the University of Pennsylvania. He is now a Professor of Philosophy at Bogazici University, in Istanbul, Turkey.
Lucas brought along a close friend from Oxford University, Tara, a management consultant. I also invited Steve, who studied at Oxford and is a Doctor and Professor of medicine. We had a wide-ranging discussion about happiness. Some of the topics we covered.
Steve said he preferred the word eudaimonia —Aristotle's concept of flourishing—rather than happiness, which seemed to be more based on luck (Eutuxes) than living a good life.
They all agreed that the institutions' constant performance monitoring was sucking the life out of any innovation. You can read more about this here - Moonshot thinking to unleash innovation.
Go to my website.
Sunday, February 02, 2020
Six reasons why long-term productivity growth has flatlined in the UK .
One business issue that keeps resurfacing here in the UK is that of productivity. The big question is, 'Why has it flatlined here since 2008?' I noticed that, yet again, the Bank of England has predicted 0% productivity growth for this year in the UK.
I have much experience of living and working in other cultures. I was born in the Netherlands and lived there for a time. I have also lived and worked in South America, Spain and India, and most recently, in the USA from 2005-2015. Therefore, I have some practical context to explain what's happening in the UK, relative to other global economies.
1. Business transactions take too long to carry out here in the UK. For example, buying and selling our house in Boston took less than a month. In the UK, it takes far longer.
2. Business people need to be bolder. They also rely too much on gut feeling and should incorporate more data, more rigorous thinking, and fewer biases into their decision-making
3. Training and education. A lot of British businesspeople need help to write accurate, grammatical English. They need help to do basic maths.
Lack of education has got to be a key reason for our poor productivity. We need better education - more executive coaching and business education, both online and traditional.
And the general level of primary education needs to improve here. Spelling, grammar, maths, you name it. Knowledge of foreign affairs, news and even a foreign language is good too.
4. Investment has got to come a close second. If you want to be a productivity ninja, you need the tools. I worked at one company where I was managing a six-figure marketing budget, but the company gave me a faulty computer that crashed the entire time.
Talk about an unproductive false Economy! All the evidence points to us needing to spend more on equipment, from essential productivity apps to tools like DocuSign or Microsoft Teams, to speed up business interactions. In addition, there is far more employee training in the US.
6. We in the UK have a fatal weakness for conventional wisdom. I'm paraphrasing Dominic Cummings here. But undoubtedly, one of the reasons his Brexit campaign defeated the much better-funded and institutionally backed remain campaign was because his team was creative and unorthodox. The other side was neither (To clarify, I was and am pro-European Union, but I admired the Brexiteers' strategy and execution).
website.
Tuesday, November 19, 2019
Bela Hatvany, Harvard MBA, inventor of the touch-screen, talks about keeping his investors and employees happy.
After selling multiple companies for many hundreds of millions of dollars, Bela founded the world's first charitable giving site in 2000, Just giving.
Bela talks about his start-up business philosophy: He embraces not only looking after his investors but his employees too.
Monday, November 11, 2019
Four reasons you should be allowed to work from home.
A long time ago, I had a boss who insisted that we always meet up in craft beer pubs even though two of the marketing team were non-drinkers and none of the group enjoyed craft beer.
He also insisted we wore jackets at a retail digital marketing event in July in Chicago when it was baking hot and all the other attendees were in t-shirts and button-downs.
He got mad at me because I took a day off after an exhausting three-day event to go skiing at a mountain resort nearby.
Well, he also didn't allow our team to work from home on Fridays when the ENTIRE rest of the office (including him) was working from home on Fridays.
Why do companies, even some nimble tech startups insist that all their workers work in the office EVERY. SINGLE. DAY?
Here are my reasons why you should let your employees work from home
1. Productivity. In the UK this is at an all-time low. And I have to assume part of the problem is created my distrusting management who can't believe that their team is conscientious enough to clock in a full days work while they are at home.
The most productive I've ever been is when I've worked from home one day and in the office for four. I almost always end up getting more done on that one day I'm working from home.
But I'm a big extravert (100% extravert in Briggs Myers). If even someone like me who thrives on working with others, benefits so much from working from home, imagine how much your talented, hard-working introverts will gain from it.
2. Open-plan offices. The preponderance of open-plan offices is proof that, as the writer, Somerset Maugham put it “The fact that a great many people believe something is no guarantee of its truth.”
Almost every company has them, and virtually every piece of research on them shows that they are ineffective. They do not create open, warm, friendly, convivial environments. Generally, they create the opposite.
If you want to have a great, honest conversation with a colleague, your open-plan office is not the place to do it.
3. People have lives. When I had that boss who refused to let me work from home on Fridays, I had two small children. My wife was also working a demanding job, full time as a recruiting manager for another tech company.
I also had some health issues which thankfully I don't have anymore. It would have meant the world to me, my wife and family. It would have multiplied my loyalty to the company more than anything, including money.
4. Commute. Some of the companies I've worked for have been one and a half hours from my house. If I had had to go into the office every day, that would be fifteen hours travelling a week. Some part-time jobs are fifteen hours a week! Not to mention the toll on the environment of all that travelling. And the cost.
And two of the ways companies still manage to screw up the work from home experience.......
1. Out of sight. Out of mind. Yes, I'm working from home. No, I'm not happy to be ignored entirely. I've worked in a few roles that were WFH almost wholly, and this happened way too often. When it did, I found it almost impossible to have those tough but necessary conversations like thrashing out the annual budget.
2. Some people don't adapt to it well. HR directors having conversations over the phone that should be done face to face, at the very least on a video call.
Bosses that keep shifting conference call times, or being late for them, in a way that they would never do for in-person meetings - they'd be too ashamed... You get the picture!
Saturday, November 02, 2019
Social media has turned the world upside down - How have marketers responded?
The Doors is my favourite rock group. Their lead singer, Jim Morrison, graduated with a degree in Film at the prestigious UCLA Film School, where he studied with acclaimed film director Francis Ford Coppola. Jim Morrison was also a poet*.
When I wrote my paper about 'realness' in Marketing back then, I was influenced by a Harvard Business School case study** written by the new Dean of Boston University's business school, Susan Fournier.
She wrote a case study about the Harley Davidson Owners Group, or ‘Hogs'. It was HBS's first-ever 'multi-media' case study.
Harley-Davidson does not compete with other motorcycles in any typical way. Its motorcycles are not particularly fast, reliable, or eco-friendly.
They are certainly not cheap. BMW’s, Yamaha's, Ducattis's or Honda’s will outstrip them here in every way. But what Harley-Davidson does have, which the other brands lack, is a unique bond with their customers.
The Harley Davidson Owners Groups ('Hogs')
But the Harley team shot this idea down instantly. They believed that part of the appeal of having that bike for a Harley owner is cleaning the grease off of it after a hard day's ride.
Lululemon (image below) is another top brand with an almost cult-like following. Lululemon isn't just a product; it's a lifestyle.
Donald Trump made many outrageous statements during this period. Yet every time the political experts said ‘that’s it, he’s crossed the line. He's finished’, he just got more popular. The pundits couldn't believe it. (to be clear I do not condone or agree with his views).
Similarly, Nike took a decidedly political stand on Colin Kaepernick, quarterback for the San Francisco 49ers, kneeling during the National Anthem to protest against racism in the USA.
Most marketers at the time said that Nike made a terrible mistake by releasing this ad. Today, 80% of marketers still say that you shouldn’t take a strong position at the risk of alienating your customers.
However, just as with Trump, being controversial worked for Nike. Nike has made six billion US dollars since that ad, which was loved and loathed in equal measure.
Did you have a good world when you died?
Enough to base a movie on?
https://store.hbr.org/product/building-brand-community-on-the-harley-davidson-posse-ride/501015
Sunday, September 22, 2019
Google CFO says sponsorship was the key to her success
She asked the room how many women had experienced men talking over them in business meetings. Everyone laughed in acknowledgement.
Ruth then said that when this happens, she always points it out, since, as she put it, 'if you don’t want my voice now, then do you even want me here in the room?'.
Ruth realised that despite her best efforts, she would get nowhere with this individual at this company. So Ruth began to search around for someone who wanted to take a risk on developing her.
Monday, September 09, 2019
What does it take to become a successful entrepreneur?
Jay founded the Cyber Security Software company Zscaler (Full Disclosure: I have shares in it), for which I worked in Marketing in 2015 & 2016. He founded Zscaler in 2008 and it is now valued at $50 Billion on the NASDAQ. Zscaler had its IPO in 2018.
His house didn’t even have running water. His family was clearly not wealthy. Read about Zscaler, founded by Jay Chaudhry, here.
I learned a great deal working for another founder in the US, again called Jay, who had been a child prodigy. At 16, he completed a triple major degree at Carnegie Mellon in Computer Sciences, Russian, and Mathematics.
He went on to become the USA's youngest MBA at age eighteen and youngest management consultant at Bain & Co., again at age 18.
Jay once told me that Carnegie Mellon told him that he was too young to pursue an MBA at their University at sixteen.
He then managed to get an offer for a scholarship to take a PhD in Finance at Wharton. He threatened Carnegie Mellon that he would pursue his studies at The University of Pennsylvania if he was not accepted into their MBA program.
That's how he got into Carnegie Mellon's MBA program at such a young age.
- He (or She) is flooded with ideas.
- He is driven, restless, and unable to keep still.
- He channels his energy into the achievement of wildly grand ambitions.
- He often works on little sleep.
- He feels brilliant, unique, chosen, and perhaps even destined to change the world.
- He becomes easily irritated by minor obstacles.
- He is a risk-taker.
Thursday, September 05, 2019
What's the most important leadership skill?
What skills does a leader need? The top leadership skill listed on LinkedIn is persuasiveness, which is closely aligned with Charisma. See John F Kennedy, below, possibly the twentieth century's most charismatic and glamorous leaders, whose vision led to the first man on the moon fifty years ago.
Below: 50 years since the first moonshot - Inspired by the leadership of President John F Kennedy
Without persuasiveness, how will you get people to follow you?
The second is Formidability. My friend John Hynes, a formidable leader, built a $25 billion city in South Korea and redeveloped Boston's seaport for $4 Billion. You can learn more about his formidability if you click on his image.
Below: John Hynes, CEO of Boston Global Investors
One leadership skill that will be absolutely paramount in the next ten years will be adaptability. It won't be the strongest or the toughest that will survive and thrive in a world that's changing faster and more unpredictably than ever.
It will be the most flexible leader, able to change rapidly when needed, sometimes overturning his entire strategy overnight when the circumstances dictate it.
Is Leadership born or made?
Trait theory suggests that it is born. Leaders tend to be extraverted, conscientious, and smart, all of which have a genetic component. Intelligence is between 50-80% inherited, for example.
But there's a counter-argument that 50% of the population believed that you can develop leadership and that it's a learned skill. After all, Leadership is more about EQ than IQ, and Emotional Intelligence can be learned.
The 34th President of the United States, Dwight.D.Eisenhower once said, "The supreme quality of leadership is unquestionably integrity. Without it, no real success is possible, no matter whether it is on a section gang, a football field, in an army, or in an office."
Thursday, May 30, 2019
Why Culture eats strategy for breakfast
Culture is crucial for several reasons. Your organization needs an appealing culture to attract talent to it. Top recruiters no longer talk about 'culture fit' - They talk about 'culture add'.
In the UK, we have skill shortages in Software Programming, Digital Marketing, Engineering, all analytics roles, particularly those in data science, and most digital roles.
In the UK, this 'skills gap' is costing our Economy £6.3 Billion per year. When hiring, companies are forced to look at anything that will give them an edge over their competitors.
Google and Facebook are well known for their beautiful offices and perks. Salary is another way to attract talent.
- Will it go back to 'business as usual'?
- Is working remotely now the 'new normal' and being in the office 'the exception'?
- Or will we find a middle way - a combination of working from home with some days in the office?
One day, companies will see Culture as they do Brand today: Essential rather than desired.
Go to my website.